The ecommerce industry is expected to grow by 24.5% globally by 2025 (Source: Statista). So, now is the perfect time for users wishing to enter the ecommerce industry and start their first ecommerce site.
An e-commerce site requires planning, strategizing, and decision-making for successful results. After that, you must select the right ecommerce platform for your business to strengthen your success chances.
And among those, the Magento commerce (open-source) solution is a solid option for ecommerce businesses. So, let’s understand Magento and look at some factors that separate it from other platforms.
What is Magento?
Magento was publicly launched in 2008 and was later acquired by Adobe in 2018. It comes in 2 variants, i.e., Adobe Commerce – Enterprise edition (Paid) and Magento open-source (Free). I would recommend you to use the free open-source version and this blog is mainly focused on it as well.
Magento open-source is a PHP-based CMS platform that targets the ecommerce persona. It has been designed and developed considering today’s need for ecommerce stores, making it a perfect solution dedicated to the needs of ecommerce store owners.
Why Magento for Ecommerce Business?
Being a dedicated ecommerce CMS platform gives Magento an edge over its competitors, as it makes it easy to grow and scale ecommerce businesses.
I’ve listed some of the top reasons that make Magento a preferred choice for ecommerce sites.
Open-Source Gives Magento More Freedom, Flexibility, and Scalability
Since Magento is an open-source ecommerce platform, the store owner has the freedom to extend its features, scale their businesses, and build a robust ecommerce store.
And it is constantly updated with new features, technology, improvements, and fixes to make your store compatible with the latest technological trends. Magento’s scalability makes it a one-time investment solution, as it is flexible enough to meet any ecommerce business’ growing demands.
Choose Hosting Provider of Your Choice
Magento lets its store owners opt for any hosting provider, either a shared host or a dedicated Magento host.
Since Magento is an ecommerce platform, it requires better resources, which a shared hosting can simply not provide. So, it’s highly recommended to use fast Magento hosting solutions like managed cloud hosts that ease the server management and provide ample server resources for a smooth experience.
However, technically-sound users who are ready to manage everything and pay additional costs can host their sites directly on a dedicated machine.
SEO-Friendly Ecommerce Platform
SEO is among the key factors responsible for an ecommerce store’s success and growth. Unlike many other ecommerce platforms, Magento offers built-in SEO features to rapidly scale your website organically.
Here are some of the Magento SEO features that help you scale your online presence:
- Implementation of Meta tags for product and catalog pages
- Offers SEO-friendly URLs for products and categories
- Home page for Meta tags
- Image optimization
- HTML and XML sitemaps
- Robots.txt and meta robots
- Canonical tags
- Rich snippets
- Google Analytics and Google AdWords integration
- Improved layered navigation optimization
Magento Marketplace Extensions for Additional Features
Integrating the third-party solutions help you add more functionality to your Magento stores. Magento offers a wide range of extensions in their Marketplace extension and lets you purchase from other providers as well.
New Releases With Adoption of Latest Technology
Magento releases timely version updates and ensures the platform is compatible with the latest tools and technology needed in the current ecommerce space. These new releases certify that the platform has all the required updates, fixes, and features for constant improvement.
Magento Speed and Optimization
Speed and optimization are pivotal for ecommerce stores, and Magento focuses explicitly on both factors. An expedited store provides a better shopping experience, resulting in more conversions.
With features like Elasticsearch, flat catalogs, advanced caches, and CDN, you’re good to deliver an optimized store experience to your website visitors.
Great Magento Community to Help You Grow
Starting an ecommerce site needs proper guidance and help in understanding the platform better. So for that purpose, you will always find great Magento people in forums and other channels to assist you in every possible way.
Magento Security
Magento is a secure ecommerce platform and includes some security fixes and enhancements in all its releases. It also offers many built-in features to further secure the platform, like Magento security scans, Admin panel security configuration, two-factor authentication, and enabling CAPTCHA & Google reCAPTCHA.
Besides that, it offers many security features that can be integrated via extensions and third-party tools.
Final Words
Magento is a comprehensive ecommerce platform packed with dozens of features to help your store stand out. So, if you are thinking of starting a scalable and conversion-based ecommerce store, then Magento is an ideal solution to all your ecommerce needs.
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