Keeping business information consistent is essential for companies with multiple locations. The Google My Business report highlights the importance of ensuring that information such as opening hours, contact details and addresses is uniform across all locations. This not only helps improve search results but also ensures that customers always have the right information at their disposal. Consistently updating this information is crucial, especially when there are changes such as adjusted opening hours during holidays or special events. A uniform approach creates a professional image and helps build trust with customers.
Use of categories and descriptions
The right categories and descriptions are very important when optimizing Google My Business listings. The GMB tool allows businesses to accurately categorize their listings, which helps them be better found by potential customers looking for specific services or products. It is important to use relevant and specific categories that are directly related to what the company offers. Well-worded descriptions that include key words also improve visibility in searches. These descriptions should be brief but include complete information about each location’s services, products and unique points of sale.
Add images and videos
Images and videos play a crucial role in attracting the attention of potential customers. Vibrant and attractive photos of products, services, and the location itself can pique the viewer’s interest and encourage them to visit. Regularly updating this visual content is important to keep the listings current. This can give customers a realistic idea of what to expect. Videos that give a tour or highlight special aspects of the company can further help tell a story that can resonate with the target group. The use of high-quality images and videos can therefore directly contribute to a better user experience and increased engagement.
The use of Google in the search for local services
Using Google on mobile phones is crucial for people looking for a business, product or service in their area. Research shows that 78% of mobile searches for a local business lead to an offline purchase. Additionally, 30% of all mobile searches perform a location-specific search, such as “restaurants nearby” .
Mobile phones have played a fundamental role in the way consumers search for information and make purchases. According to Google, 61% of mobile users use their phones to conduct locally targeted searches. This trend is supported by the growth of mobile Internet access and the improvement of local search results.
Google’s “My Business” feature allows businesses to manage and optimize their information for local searches. Businesses with an optimized “My Business” profile are more likely to appear in the “Local Pack” results, which are prominently displayed in local searches on mobile devices.
In addition, reviews and ratings play a major role in the decision-making processes of consumers. About 88% of consumers trust online reviews as much as personal recommendations. These reviews are easily accessible through mobile Google searches, which helps shape the opinions of potential customers.
In summary, it is clear that the use of Google on mobile phones is a significant and growing channel for consumers looking for local businesses, products or services. Companies that optimize their mobile presence and local SEO can reap significant benefits in terms of visibility and customer engagement.
