Email marketing is one of the most powerful strategies to communicate with prospects and clients and to achieve satisfactory results for our business. We invite you to reflect on these factors and consider implementing email marketing into your digital strategy.
1. This is the best way to build a lasting relationship.
There are many channels and tools available to reach large audiences in digital marketing. These include search engines, social networks, and search engines. Email marketing is a great way to build long-lasting relationships with people. You can easily send messages to contacts, comment on news and show personalized offers.
To retain customers, you must nurture that bond and make them feel at ease with your brand.
2. Personal communication
Personalization is possible with any mass-mailing tool. This allows you to build empathy and closeness with your readers. This means that each message should include a greeting with the user’s name.
Segmenting your contact lists is another way to create personalized communications with clients. This allows you to send emails more tailored to the interests of your audience.
While it may take more time to prepare emails for different purposes, people will be more likely to respond to you if your communication is customized to their needs.
3. Mobile use leads to an increase in sales
Email marketing has been around since the beginning, but mobile devices are now more popular than ever. Statistics show that almost half of all email messages are opened via smartphones.
Mobile devices also allow people to interact with their email more, as important notifications, urgent documents, and job requests always arrive.
It has also been shown that 64% of consumers purchase based on having read email via their mobile devices.
4. Two-way communication
Email marketing, although it isn’t one of the most important two-way communication channels is still a viable option. However, it does more than just send information.
Corporate email can be used to get feedback from customers. This can help you to complete different tasks and create messages that are more relevant to their needs.
5. It is the channel that has the highest ROI
Every business wants to know that its actions are generating a return. This is especially true for email marketing. Campaign Monitor conducted a study and found that every dollar spent on email marketing generates $ 44 dollars in return.
6. It can be measured
It is essential to measure the success of your campaigns. Knowing the data allows you to assess and adjust your strategy to fix errors and improve results.
7. Consumers prefer the mail
Although chatbots have emerged as a strategic part of social media marketing and facilitating communication, email marketing is not dead yet and consumers prefer email when it comes to business and important topics
8. Email is more personal marketing
It’s like asking a girl out. The chances of her converting to you, sorry, or winning it, are much higher once she gives you, their number. It is like getting a girl’s number and email address. It allows you to access your private space. Emails have a greater impact than any social media post, push notifications, or other message types.
9. It has a high ROI of $ 44 per dollar spent.
These are the types of ROI that email marketing can bring you. Email marketing is easy with numbers like these. However, it isn’t easy to achieve such incredible ROIs. Email marketing is a skill that must be learned. You should also know what types of e-commerce marketing you should send to your subscribers.
10. You get immediate results: It’s measurable
80% of email openings are obtained within 48 hours of sending.
Email Marketing has evolved and the platforms that manage it provide statistics about the results of your campaigns. You can see the results live.
Data such as the following can be obtained:
- Mail opening rate
- The opening ceremony
- Click Rate for Email Links
- Which links were clicked, and who did they come from?
- Heat maps are used to determine the number of clicks on your mailings, and the visual distribution.
Even if you don’t get a click, your subscribers will continue to receive emails that create a trickle-down campaign that can lead to success. Some results will be visible immediately while others may take time.
11. It can be incorporated with other strategies
Email marketing can be combined with many different strategies. For example, if you want to drive traffic to a landing page to sell a product, you can communicate to your contacts about the launch or if you are conducting a survey on social networks, you can send them an email inviting them to participate.
You can also create a weekly newsletter to drive traffic to your blog. This will allow you to send them news and posts that might be of interest.
This is how email marketing can be used to increase your results while supporting different campaigns in your strategy.
Email marketing is a great strategy for your business. Here are 8 reasons to implement it. This strategy can provide different benefits for your business, and boost all of your campaigns until you achieve better results.
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